| The Parameter |
Its Enabling Principle |
The Qualifying Questions |
|
Communication Parameter
|
Clarity
|
| 1. Does the site communicate clearly and efficiently w/logical organization? |
| 2. Does the site communicate how the user can benefit from the site?
|
| 3. Does the site meet high quality, publishing standards by being error free?
|
|
|
Legibility
|
|
1. Is the font on the site easy to read?
|
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2. Do headings, bulleted list, number list and other textual components make the verbal content more graphic and thus easy to read and understand?
|
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3. Are text formats suitable in terms of color contrast, font, and density of text?
|
|
|
Readability
|
|
1. Does the site provide a context for understanding the text, including
familiar terms and phrases?
|
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2. Is the site language vivid, active, and personal?
|
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3. Is the reader able to follow the concepts being presented and remember them?
|
|
|
Visual Appeal Parameter
|
Visual Richness
|
| 1. Does the layout of the site look welcoming and interesting, combining
graphics and text elements well?
|
| 2. Do all the graphic elements balance well w/each other, rather than compete?
|
| 3. Are graphics used effectively to increase the clarity and communication
of the site?
|
|
|
Style
|
|
1. Is the style of the page suitable for the purpose, content,
and intended audience for the site?
|
|
2. Do the various stylistic elements seem to fit together, including
color combination, fonts and graphic elements?
|
|
3. Do the various stylistic elements create an effect that is attractive?
|
|
|
Unity
|
|
1. Does the design present a simplified, visually oriented way of accessing
the site and its content?
|
|
2. Is the appropriate, consistent visual style use throughout the site
(including buttons, colors, layout, typography, and the metaphor
it might employ)?
|
|
3. Do visual relations and contrast create pleasing effects that help orient visitors to the site organization?
|
|
|
Utility Parameter
|
Intuitive Interface
|
| 1. Is the interface clear and predictable?
|
| 2. Do users learn how to interact w/the site without difficulty or frustration?
|
| 3. Do users successfully accomplish what they came to do?
|
|
|
Navigability
|
|
1. Is it immediately clear how users can move around the site?
|
|
2. Are users able to move around the site, forwards and backwards, without
encountering barriers, dead ends, or other frustrations?
|
|
3. Are users able to make guide choices on the site, or are they forced
to resort to trial and error?
|
|
|
Value
|
|
1. Are users able to accomplish tasks that are of value to them while
visiting the site?
|
|
2. Will users remember the site for providing something of value?
|
|
3. Will users come back to the site the next time they need to accomplish
a similar task?
|
|
|
Engagement Parameter
|
User Awareness
|
| 1. Is it clear what type of visitors the site hopes to engage? |
| 2. Would the site draw these intended visitors and succeed at engaging them
in interaction?
|
| 3. Would these targeted users recognize immediately that this is a site with which they
would benefit from interaction?
|
|
|
User-centered Purpose
|
|
1. Is the site purposeful from the user viewpoint (for knowledge, decision support, accomplishing task, interconnectedness, and enjoyable experience)?
|
|
2. Is the user-centered purpose of the site immediately apparent from the
entry page and forward?
|
|
3. Would the site invite and engage visitors who arrive to accomplish this
purpose?
|
|
|
Internal Rapport
|
|
1. Would visitors feel sufficient comfort, trust, understanding, and warmth to be
drawn to relate to the site’s activity?
|
|
2. Would they have the sense that they are appreciated and that they have entered
into a positive relation?
|
|
3. Would this sense of relationship be sufficiently engaging to bring them back?
|
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